Fragrance | Marketing
The online platform offers four themed sections to meet customers’ wellbeing needs
Beauty brand Tisserand Aromatherapy has launched an online wellbeing hub as more consumers turn to self-care.
The interactive hub, dubbed The World of Wellbeing, includes tips from experts and advice on aromatherapy oils to support customers’ specific needs.
Speaking to Cosmetics Business Tisserand Aromatherapy’s Brand Manager, Cat Emmett, said: “Wellbeing and self-care has perhaps never been more important, or as highly recognised as it is today.
“While our aromatherapy products encourage and enhance the act of self-care, the best results come from building a holistic approach into our lifestyles to improve our wellbeing and sustain it.
“By creating this free, digital hub, our wellbeing expertise becomes much more accessible and able to help more people feel their best every day.”
The platform will also offer activities to relieve the mind through positive affirmations, breathing exercises and adult colouring books.
Tisserand Aromatherapy has separated the site into four sections: Sleep Sanctuary, De-Stress Retreat, Happy Hub and Mindful Space.
Sleep Sanctuary is designed for consumers who need help switching off and sleeping better, and offers fragrance recommendations, such as lavender or jasmine; while De-Stress Retreat introduces consumers to aromatherapy blends and breathing techniques from yoga expert Sarah Eckersley to help wind down.
Showcasing mood-boosting aromatherapy blends is Happy Hub with colouring book downloads and Mindful Space encourages visitors to ‘reconnect’ through guided meditation with Farah Rising.
To access the site, customers should visit tisserand.com/well-being-hub.