A popular city centre tanning salon has been gutted in a devastating fire.
Twenty firefighters swarmed New Street in the early hours of Wednesday morning after a blaze broke out inside The Tanning Shop’s basement.
Fire crews were forced to smash their way into neighbouring businesses on Pinfold Street as the flames spread into the Post Office Vaults bar and another premises.
The salon’s shop window was left cracked after the fire gutted the interior.
Shocking images from inside the four-star business captured the aftermath of the inferno, with what appears to be sunbeds completely destroyed.
A burst water main added to the chaos inside the shop as help from Severn Trent was requested, WMFS said.
Crews cordoned off Eat, Inovape and the affected street shortly after 5am.
Fire crews later took to Twitter to thank staff from the nearby Greggs for “free tea and coffee”.
Highgate Fire wrote: “Shout out to @GreggsOfficial for free tea & coffee for @HighgateFire @ladywoodfire @Bournbrookfire working hard to extinguish basement fire on Pinfold Street this morning.”
A spokesman for West Midlands Fire Service added: “The call came in at 4.55am this morning to Pinfold Street. Two appliances still there at 9am there were four appliances at the height of the job.
“Stop message has come in, crews are just checking over the premises with a thermal camera for hot spots and dampening down.
“Fire in basement of six storey building used as a tanning shop. Six breathing apparatus used. All electrics isolated.
“Had to force entry to adjoining properties to check for fire spread. Severe smoke warning, badly damaged inside.
“There was also a burst pipe inside the premises. Requested Severn Trent.
“Affected two other properties adjoining. No fire investigation as doesn’t look malicious.”