While luxury cannabis brands like Beboe are working with the likes of Barney’s New York to create compelling new retail concepts, not one has yet navigated the concept of its own standalone space … until now.
Enter dosist, which as of today, has opened the doors to a first-of-its-kind flagship boutique on the famed shopping stretch of Abbot Kinney Boulevard in Venice, California. First founded in 2016 as hmbldt and earning a spot on TIME magazine’s 25 Best Inventions list that year, the Los Angeles-based startup quickly emerged as a leader in the vaporizer category with its sleek white “dose pens.”
Pre-loaded with one of six, scientist-engineered formulas (bliss, sleep, calm, relief, arouse and passion), each pen delivers a precise 2.25 milligram dose with every draw, notifying the consumer of a complete dose with a slight vibration. Dosist’s pens come in two sizes (50 or 200 doses) with consistency guaranteed through three key features: optimized temperature control, airflow control and time control.
The company aptly changed its name to dosist in 2017 along with its leadership when Gunner Winston first came in as an investor. Leaving behind a decade at a hedge fund he co-founded in New York following a stint as partner and financial analyst at Ospraie Management, Winston, 42, had original plans for an early retirement in Southern California.
“Given the pending adult use legalization, cannabis became an obvious category to watch when I got here and it was through my research and analysis that I learned about dosist,” says Winston. “From the start it wasn’t cannabis itself that inspired me, it was dosist’s mission in particular to transcend cannabis and help people naturally manage their health and happiness that ultimately got my attention. The opportunity to build a modern wellness company at a global scale was an opportunity I couldn’t turn down.”
Now CEO (and also a member of the company’s board of directors), Winston’s instinctive vision for a brick and mortar extension of the business is a reality and sets a new standard in how consumers can shop for cannabis.
Recreational cannabis sales in California began on January 1, 2018 and by the fourth quarter of 2018, the state counted approximately 650 licensed retail locations. Of those recreational and medical dispensaries, dosist is on-shelf in more than 100 stores statewide.
Also named one of the Top 10 Most Innovative Companies in the health sector by Fast Company in 2018, dosist’s groundbreaking approach is expected to quickly catch on throughout recreationally legal states.
“California is the birthplace of many innovative and popular product brands and to see one of them carry that brand to the retail level by opening a store is a trend we have seen in many other industries – especially health and beauty,” explains Tom Adams, managing director and principal analyst at cannabis research firm BDS Analytics. “While this is [still] a rarity [in cannabis] in California, in many other states, the trend if very likely to move in the other direction. Particularly on the East Coast, as retailers develop their own brands of products because it is required by the state that these companies are vertically integrated.”
“Our new flagship space is really a brand moment, and truly our opportunity to bring dosist to life no different than how Chanel, Nike or Apple does it having their own spaces while simultaneously selling into their world class retail partners. We are confident that as our brand unequivocally elevates as a result of this experience it will greatly enhance our brand value throughout our distribution network as a whole,” explains Winston.
Inside the dosist wellness experience, its official moniker, shopping here is unlike any trip to a traditional dispensary. Guests are greeted by a “dosist guide” from its highly trained team to enter through a tunnel-like plant paradise. Upon entry, the white-washed maple wood and smooth limestone interior elements act as a calming backdrop to showcasing dosist’s complete line. It’s worth noting, too, that dosist takes an ethical and sustainable approach to producing its products, which are made from fully recyclable, medical-grade plastic and go through a rigorous testing process to ensure all products are pesticide-free.
Located just a few blocks from dosist’s global headquarters, the flagship is highly focused on education and awareness, as legalization continues to attract more first-time cannabis users than ever before.
“There is still so much misconception and stigma that exists around this amazing plant, so it is imperative for us to ensure we are always first and foremost teaching others about its potential as a powerful therapeutic tool. We are committed to breaking through the pre-existing barrier of misconception and ultimately removing the stigma that still exists,” says Winston. “Our new space is a deliberate initiative designed to connect directly with the community. And Abbot Kinney is without a doubt the perfect location for us … it’s an iconic retail location, a globally recognized wellness locale, and a “must stop” destination for anyone visiting Los Angeles. We couldn’t be prouder to be here.”
The dosist wellness experience is located at 1423 Abbot Kinney Boulevard and is now open daily, from 10 a.m. – 9 p.m. Monday to Saturday, 11 a.m. – 7 p.m. on Sundays.