A Plymouth salon has vowed to “ditch hate” and do away with “toxic trashy magazines” in the wake of the tragic death of Caroline Flack.

David & David Hair Salon in Mayflower Street is swapping the “negativity” for a free book exchange, where clients can bring in an old book and swap it for another when they visit.

The move follows similar drastic decisions made by other salons across Devon and Cornwall.

In Plymouth, the decision was made by salon owner, Jonathan Fulton, who said he did not “want to perpetuate the negativity spouted by certain gossip magazines”.

Mr Fulton feels they can have a detrimental affect on mental health, including “celebrities they target, as has been irrevocably seen in the case of Caroline Flack”.

He said: “[The magazines] also promote negativity to the readers and give the wrong message to vulnerable young people.

“We think that by ditching ‘trashy gossip’ mags and focusing instead on positivity and hope we can perhaps become a more responsible business.”



The David & David team

He added: “We loved the idea of starting a book exchange as it is a movement which connects people and creates a culture of kindness, which is something we feel about very strongly here in the salon.

“Being kind and more responsible is something we should all aim for in our day to day lives.”

The salon believe its free book exchange is “the first of its kind in Plymouth” and hope the idea which will catch on.

Mr Fulton said: “We are only a tiny drop in a very big ocean, but in banning trashy magazines in the salon we hope that it will be a step in the right direction to ending the negativity and toxicity which these magazines feed on.”

The salon also prides itself on being cruelty-free and eco-friendly, so the ban on stocking throwaway magazines will help towards a more sustainable future for the salon.

“Providing a free book exchange will hopefully prove successful and be a popular idea with our clients. Reusing and sharing books is a good way of greening up your reading, and puts paid to the waste of single-use weekly magazines,” he added.

The free book exchange starts this week and clients can look forward to a range of titles from popular authors. Clients are invited to get in touch via Facebook with the types of books they’d like to read and preferred genres.

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