Bangladesh Edible Oil General Manager Inam Ahmed poses for a photo after unveiling a new logo of ‘Fortune’ at an event in the capital recently.

A new logo of Fortune brand edible oil was unveiled recently at the head office of BEOL through Facebook Live.

Inam Ahmed, General Manager, BEOL unveiled the new logo of Fortune at the event, said a press release.

Amit Banerjee, Head of Sales and Marketing, BEOL was present online.

From BEOL, Faisal Mahmud, Senior Marketing Manager and Istiaq Mahmood, Senior Brand Executive were also present.

Adani Wilmar Limited (AWL) is the holding company of BEOL and Fortune, which is the number one edible oil brand in India, is the flagship brand of AWL, said a press release.

 Adani Wilmar Ltd, which is a joint venture between Adani Group of India and Wilmar International of Singapore, markets edible oils, rice, flour, pulses, gram flour, soybeans, etc. in India under the banner of Fortune brand.

BEOL started marketing Fortune in Bangladesh in 2014 under the name of Fortune Rice Bran Health. Later in 2016, Fortune Biryani Special Basmati Rice was launched on the Bangladesh market.

Fortune’s logo and packaging have recently been revamped. Fortune’s new logo is also started being marketed in Bangladesh, with the theme “Bloom”, a combination of vitality, diversity and abundance.

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