A sustainability-led wellness apothecary has launched its newest flagship store in London.

Wellness brand anatomē has announced the launch of its latest premises in Seven Dials.

Spanning 1,000 sq ft at 42 Monmouth Street, anatomē’s new flagship space will stock a range of botanical supplements and essential oils.

In addition, the site will offer in-store complementary health, wellbeing and sleep mapping consultations from in-house nutritionists and sleep specialists.

anatomē Seven Dials joins the brand’s network of bricks and mortar stores in Marylebone, Shoreditch, and Islington, as well as a presence within Liberty London.

Brendan Murdock, founder of anatomē, commented: “This is an exciting time for anatomē and we’re delighted to be opening a new flagship in one of my favourite neighbourhoods, where people are spending time shopping, eating, and socialising.

“We are committed to building the physical retail presence of our brand, to enable visitors to engage with our product range and team of experts, while providing support and expertise for customers on a more personal level.”

Samantha Bain-Mollison, retail director at Shaftesbury, added: “To have yet another quintessentially artisanal and London-centric brand join our line up at Seven Dials is testament to our credentials as a retail destination.

“anatomē’s wholehearted dedication to both sustainable and community aligns naturally with Seven Dials as a destination, and the brand’s positioning bolsters Monmouth Street as a hub for premium wellness and beauty stores.”

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