Health is a great leveller. It makes no distinction between who we are, what we’ve achieved or how much money we have.
This is particularly apparent in the current era of Covid-19. The global pandemic revealed significant vulnerabilities among the general public with regards to underlying health conditions and metabolic syndrome – typically involving diabetes, high blood pressure, heart disease and obesity.
While a common approach is to rely on medication to treat symptoms, a holistic overview to prevention and health should be a priority, according to leading wellness researcher and Xtend-Life founder Warren Matthews.
“Relying solely on medication is like sticking a Band-Aid on an elephant,” says Matthews.
Xtend-Life is one of the few remaining 100 per cent New Zealand family-owned health supplement and skincare manufacturers. During the past 20 years the multi-million dollar export company has amassed 300,000 customers in 40 countries, with all products manufactured and distributed from its own purpose-built, state of the art facility in Christchurch.
“There is no proven therapy to treat or prevent Covid-19,” says Matthews, who regularly engages with world-leading cardiologists, bio-scientists and physicians to inform Xtend-Life’s product development.
“But it goes without saying that we have entered a new era that’s highlighted the importance of taking personal responsibility for our health,” Matthews says.
“Throughout our lives we research and make careful decisions about our employment, housing, relationships, holidays, major purchases and investments. We don’t expect others to make these decisions for us, and nor do we want them to.
“This same proactive approach needs to be taken towards our individual health. It means not waiting for symptoms to appear and then seeking medical input. We can’t rely on others to give us good health – this is in our own hands and no-one has a greater stake in the outcome than we do.”
Matthews is now encouraging New Zealanders to play their part and make informed decisions.
“Relying on a drug to suppress a symptom is no longer a sustainable life-plan,” Matthews says.
He advocates four steps:
1. Research the pros and cons of different diets, and determine what’s best for you
2. Increase your exercise levels
3. Become more informed about the content of your food (particularly if it comes from a packet)
4. Become aware of the impact of your lifestyle choices – for example drinking and smoking
High-quality supplements can also be used to help correct nutrient deficiencies, says Matthews.
“We need to address all the organs in our body – and we have to go beyond the traditional multivitamin approach. Xtend-Life’s products are complex, multi-nutrient formulations. For example our flagship product, Total Balance, contains more than 90 ingredients designed to support every function of the body.
“Xtend-Life also invests heavily in third-party testing to validate that what’s listed on our labels matches what’s in the bottle. All ingredients are purchased from reliable sources and tested extensively to prove their potency, purity and efficacy.
“Supplementing your diet is definitely not a quick fix or a get out of jail-free health card. But it’s certainly a wise option if you recognise the central role that you play in taking charge of your own health.”
Visit Xtend-Life’s online store here.
Use the code ‘RESPONSIBILITY10’ to redeem 10 per cent off Xtend-Life’s entire range. Valid for online orders placed on www.xtend-life.com only. Promotion ends 31 August 2020, 11:59pm NZT*.
*Valid for New Zealand orders only. Not to be used in conjunction with any other offers.