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Two photos of a lounge room with pale cushion and an olive blanket, and a bathroom on the right with a towel hanging over the bath tub.

The launch of The Iconic’s homewares range includes sustainable, contemporary products.

The Iconic is loved for its endless portal of online shopping with all our favourite brands of clothes, shoes and beauty products. And who can forget their ultra-convenient same-day delivery? Game-changer!

Well, the online shopping company have just upped their game again by introducing their new Home section, offering a range of sustainable, contemporary homewares including bedding, stationery, tech, towels, kitchen accessories, bath mats, aromatherapy, artwork and more. 

You can expect to see over 130 leading brands such as Sheet Society, Aesop, In Bed and Country Road to name a few. 

The new range is now available for Australians and those across the Tasman in New Zealand and yes, still with same-day delivery.

But before you jump in, let us give you a glimpse of what they have in store:

If there’s anything that screams understated luxury it’s linen bedding, and AERE know how to do linen right. Branching off from their chic clothing collection, AERE have designed a 100% linen quilt cover collection in heavenly muted pastel colours like blush, sage, rust, white and butter which makes us just want to jump in immediately. It’s also part of The Iconic’s Considered Edit which leaves a lower environmental impact. What’s not to love?

Kobn provide a QR code on their towel tags for customers to trace the origin of the cotton to allow for full sustainability transparency. Source: The Iconic

Kobn provide a QR code on their towel tags for customers to trace the origin of the cotton to allow for full sustainability transparency. Source: The Iconic


Joining sustainable luxury is the Australian label, Kobn with their chic collection of Shell Towel’s made from premium Turkish linen. If you’re unsure which pastel pattern would suit your bathroom, you have 31 shades to choose from ranging from deep, dark tones through to olive and blush and creams. While the towel itself is a quality, beautiful product with woven cotton and linen, the brand also offers full transparency on their sustainability by providing QR codes to access the fibres and farms used. Impressive stuff.

Kobn Shell Towel: $99

If you’re wanting to add some calm to your space whilst implementing a chic element, look no further than the Bondi Wash Aromatherapy Diffuser. Designed to work quietly and effortlessly in every space, the ceramic diffuser uses ultrasonic technology to diffuse oils for up to 6 hours and then silently, automatically shuts off. To complete the zen environment, the diffuser can also be set to radiate a soft illumination for gentle mood lighting. 

An image of the white Bondi Wash aromatherapy diffuser next to a sink in a bathroom.

Create a calm environment in your space with the chic Bondi Wash ceramic aromatherapy diffuser.

Sometimes all you need is a good cushion and Aura Home does just that. Available in one generous size and in five accessible tonal shades, the cushions are made from 100% pure cotton. The understated textured pattern warms any space yet holds back with its minimalistic design – an easy addition to complete a room. Aura joins The Iconic with an extended collection of homewares including Herringbone throws and bath mats to name a few. 

A collection of rust, cream and black textured cushions against a pale grey wall.

Aura Husk cushions are made from 100% pure cotton. Source: The Iconic

If you’re wanting to create an elegant table setting with just a few simple touches then Black Blaze’s handmade candles are the place to begin. Made from refined soy wax, the ribbed candles are reminiscent of art-deco designs and instantly add elegance. Black Blaze offer the candles in slender two-pack columns, a wider pillar and a retro U-shape, each available in a range of colours to suit any setting. The candles boast a 15-30 hour burn time and are vegan, cruelty-free and without any sulphates and parabens. To complete the look, you can also purchase their bespoke brass candle holders designed to fit the slender columns.

Three white, black and blush u-shaped candles in front of a pale pink background with a yellow and pale pink flower either side.

Black Blaze Curl Curl Candles are handmade using refined soy wax. Source: The Iconic

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