A new children-centred hairdressing salon is set to open in Sutton Coldfield aimed at taking the stress out of taking youngsters for a haircut.
Hair Play kids salon will open in Beeches Walk – aimed at children from toddlers to teens – with child-friendly staff and an environment aimed at putting both little ones and their mums and dads at ease.
The salon will include a soft play area with an interactive wall, with different toys geared towards sensory and motor skills for young children, Nintendo Swiches and PlayStations for those interested in gaming and also tablets with kid-friendly Netflix and YouTube channels as well.
Entrepreneur, Andy Gough, who has come up with the concept said: “This will be a bespoke place for children. They will be in our capable hands, and parents can have a coffee, in a relaxed environment, where their children are specifically catered for.
“I think a location where it is all about the children, not an intimidating environment, it’s build for them will work. It’s not like an adult specific place.
“We haven’t specified an age limit ourselves but think it’s going to be around 13 – where above that children may want to go to an adult salon.
“But we will cater for kids after that age.”
Andy thinks there is a gap in the market, and he has been thinking about the idea for 18 months and wanted to test his theory out first in Sutton Coldfield.
He was waiting for the ‘right location’ and when Beeches Walk shop – a former Nero e Bianco clothing store came up, he was ready to put his theory in to practice.
The 32-year-old, who lives in Lichfield, said: “I think what we are doing is a little bit new. It’s not just babies. A slightly older generation of children – it’s what’s happening in the modern world, places aimed at children, like cafés, play groups.
“There’s hairdressing competition in Sutton, but nothing aimed specifically at children.
“A lot of hair salons have children’s haircuts basically bolted on to adults’. We have got specialised hairdressers who work with children. We’ll offer things like temporary hair colouring.
“We will also be offering parties where children can come to the salon and have nails done – a manicure – or a pedicure – as well.
“We will also have parent and child experiences where a mother could bring her daughter in, and she could have her hair washed and blow dried, while the child has a haircut. But this is aimed at children. We are not going to provide full hairstyling for adults.
“It’s far enough outside of Sutton [town centre] to get easy access, but close enough to still get the visibility.”
Andy described his aim for Hair Play is ‘an experience as well as a service’.
He said: “Children can come in early for an appointment and while they are waiting can use the play area.
“There will be bespoke chairs too – with cars and princesses.
“We will also be doing first cuts, with lockets as keepsakes. We will have video opportunities too.
“I think once it’s opened, parents will get used to a place that’s specifically for children.
“I am excited. I think it is going to be the start of a new exciting industry and I am very happy to be involved at the starting level.”
The salon will start with three child-friendly hair stylists and Andy says he hopes to open Hair Play in ‘early May’.