The Global Wellness Institute held their annual press conference this week in NYC. During the event which was hosted by Good Housekeeping, this organization unveiled their top 2019 trends for the $4.2 trillion global wellness industry.
Eight trends for this year were revealed by several individuals including Susie Ellis, GWI chairman and CEO.
1.Well Fashion: It was predicted that there will be radical innovation in sustainable textiles with clothing made from recycled plastic bottles, algae and mushrooms. The next generation of smart, connected and healing clothes that will actively boost one’s well being will also be coming forward. This would include fitness wearables that adapt to all kinds of environmental changes such as temperature and UV rays.
2. Wellness Takes on Overtourism: It was explained that roughly half of all travelers visit just 100 global destinations potentially resulting in environmental damage to those areas. Tourism boards are attempting to resolve this problem by coaxing travelers away from congested cities and suggesting that they instead visit other towns that may have wellness destinations. For instance, to fight overtourism in Dubrovnik, Croatia, the country is developing a Wellness & Spa Tourism Zone in Varazdinske Toplice, an area with centuries of hot springs bathing and other wellness traditions.
3. Meditation Goes Plural: Best selling author, Bob Roth discussed how meditation will evolve more into a plural practice of understanding specific types and their unique brain impacts. Children from all over the world are now benefitting from school-based meditation time, and related technologies will further exist to boost the meditation experience.
4. Prescribing Nature: Nature related activities from walking in your local woods to forest bathing therapy in Japan are growing in medicinal importance.
5. MediScent: Fragrance Gets a Wellness Makeover: Evidence based studies have demonstrated scent’s powerful impact on our physical and emotional well being. Scent is being used as a no-cal flavoring (SZENT is already selling water flavored with fragrance); restaurants are creating scent-based menus; and luxury hotels, including the recently opened Fendi hotel in Rome, are empowering guests to personalize their room’s aroma from a scent menu. NanoScent, an Israel-based start-up, is trying to turn our smartphones into “scent catchers”.
6. China-Uncovering the Wealth in Wellness: It was found that China’s indigenous wellness traditions and unique destinations will increasingly grab the world’s attention from new authentic wellness travel destinations to its 425,000 Transcendental Meditation practitioners to its Buddhist and Taoist spiritual cuisine.
7. Nutrition Gets Very Personalized: A growing number of companies such as Habit, Baze and Nutrigenomix will further help personalize our nutritional needs.
8. Dying Well: A more “death positive” movement is said to be making traction. This includes making the dying process more humane with active death exploration /acceptance practices and the radical reinvention of the memorial and funeral service.