We might still be navigating humidity and heatwaves outside, but the beauty industry is already heading full-throttle towards the frenzy of the festive season.
This year, no retailer is better prepared than Fortnum & Mason, who has just released the pre-order for its annual beauty advent calendar.
Yes, it might sound absurd, but beauty calendars are set to be in high demand this year. In 2019, everyone from SpaceNK to Net-A-Porter offered their own expertly curated box, sparking crashed websites and instant sell-outs across the board. Liberty experienced a snaking queue outside its iconic doors from the early hours of its launch day, while Cult Beauty’s gargantuan offering reportedly sold out in entirety within two hours. Clearly, the savviest among us will know to pre-order sooner, rather than later, to avoid missing out this year.
As we expected, the Fortnum & Mason box – the retailer’s third annual offering – is an especially good choice. This year’s grand red and green chest contains a stellar collection of iconic brands and exciting newcomers, spanning skincare, haircare, and a few brilliant body treats. A duo from Sisley’s universally loved Black Rose collection is sure to soothe and rehydrate partied-out skin, while Delilah’s Defining Mascara is just the product to set off all those glamorous make-up looks (especially when teamed with Iconic London’s Chrome Flash Eye Pot). For those rare December nights in, Aromatherapy Associates delivers some much-needed bath oils, while Aurelia’s Cell Revitalise Moisturiser will rebalance a worn-out complexion. With the contents worth over £810, we can see why the pre-orders are already rolling in.
Fortnum & Mason Beauty Advent Calendar, £195, pre-order now at fortnumandmason.co.uk
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