Bekki Fishelson Kuber blends an essential oil synergy in her shop at Blue Marble Botanicals in Fond du Lac, Wis. Kuber will be expanding her business into a Main Street location in the spring. (Photo: Doug Raflik/USA TODAY NETWORK-Wisconsin)
FOND DU LAC – Throughout her entire life, Bekki Fishelson Kuber has carried the dream of opening a store on Main Street.
Now, as the owner of 28 N. Main St., she and her husband, Vince, are bringing the dream to fruition as they prepare to open her a brick and mortar location for her essential oils business, Blue Marble Botanicals LLC, later this year.
Born and raised in Fond du Lac, Fishelson Kuber has always kept an eye on downtown. For the last 15 years, she scouted buildings on the city’s Main Street as possible locations to purchase, but found none she liked. That all changed when she and her husband stepped into 28 N. Main St.
Built in 1870, the property was first the German-American Savings Bank, built to assist the city’s German population, according to the Wisconsin Historical Society. Recently, it was home to the Knitting Room.
Despite its age, the building was well taken care of by its previous owner and in a condition where contractors could renovate it without worrying “about it crumbling to the ground,” Fishelson Kuber said.
Contractors began working on the space in September 2019. Throughout the process, Fishelson Kuber’s joy has come from removing drywall and drop ceilings and having enough luck that the “structure underneath it was perfect,” including original hardwood floor and exposed brick walls.
While the upper levels will continue to hold a “luxury apartment,” renovated by the previous owner, the building’s ground flood will hold her shop.
For a year and a half, Fishelson Kuber has built her aromatherapy business out of a warehouse, only able to sell products online. An accredited, level-two aromatherapist, she’s devoted hundreds of hours of study to the field and is working towards her level-three accreditation.
In her studies, she learned how to distill her own essential oils, create products and make essential oils usable and available at an accessible price point, she said. With a network of essential oil producers from the United States, she has a personal relationship with each of her suppliers, and buys directly, she said — a quality which is not always replicated in big box stores.
Paying her knowledge forward, Fishelson Kuber will host classes and private parties for the community to participate in once the store opens. Now, she already uses her schooling to customize wellness products to her customers’ wants and needs.
For a woman who had a reaction to a natural insect repellent, Fishelson Kuber worked to determine she had an allergy to citronella and made an insect repellent for her without the ingredient. For a woman who is allergic to coconut, she once made a special cream.
“Everything I do is customized for the person,” she said.
Although originally hoping to open in December, the moving of a bathroom in the historic property caused delays, pushing the opening to late spring or early summer, Fishelson Kuber said. When the store begins to welcome the public, she hopes people will stop in and give it a go.
“I try to shop local when I can, so I hope that people do support it and take advantage of customizing their own things at my shop and take advantage of my education,” she said.
Contact Sarah Razner at 920-907-7909 or [email protected] Follow her on Twitter @misssarahrazner.
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