A new BBC Three series will go behind the scenes at a Gateshead beauty salon which aims to be the most Instagrammable in the North East.

Angels of the North will give viewers an all areas pass to Longlox, a ‘pre-party’ hair extensions ‘super salon’ close to the Metrocentre. The show will premiere exclusively on BBC iPlayer.

Salon owner Sammyjo Pearson, 31, is described as the “beating heart” of Longlox, with aspirations for her salon’s hard work to be the biggest in the North East on Instagram.

She juggles managing her team’s relationship with her own turbulent love life, so there is said to never be a dull day in Longlox.

Sammyjo runs the salon alongside its manager – or ‘mamager’, Bev, and the team of “young, funny, talented and ambitious” hair experts, AKA the Longlox girls.



Chantelle Connelly from Geordie Shore at Longlox
Chantelle Connelly from Geordie Shore at Longlox

Sammyjo said: “It’s a dream come true to have my own super salon… and an even bigger dream to be on BBC Three with my ‘mamager’ and my Longlox family. Can’t wait to see it!”

Angels of the North gives a candid insight into all the action from the salon, as well as following the stylists after hours from bonding nights out to milestone purchases made from hard-earned wages. The Longlox family work hard, play hard and then work hard some more.

Antonia Hurford-Jones and Duncan Gray, Twenty Six 03 Entertainment executive producers, said: “Sammyjo, Bev and their young team are brilliant at what they do. They’re even more brilliant at making you love and laugh with them as they meet work and life head-on by The Tyne.”

Fiona Campbell, BBC Three controller, said: “It’s hugely important that BBC Three showcases young lives from across the whole of the UK so we’re really glad that we are able to ‘highlight’ the story of this successful hair salon.

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“Angels of the North promises to be a really aspirational, relatable series that features big characters with ambition and talent.”

Rachel Ashdown, BBC commissioning editor, added: “Viewers of BBC Three will recognise their own experiences of working as part of a team and having hopes and dreams of one day being the boss in the characters they meet at Longlox.”

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